Can-Am Off-Road Launches Defender Pilot Program

Published on Mon, 09/19/2016 - 1:09pm

To help customers better connect with the Tough, Capable, and Clever Can-Am Defender side-by-side, Can-Am has launched the Defender Dealer Pilot Program. The program will run in an open house setting at participating dealers in Iowa, Texas and Minnesota from September 17, 2016 through November 30, 2016.

Built to stand up to any job on the farm, the Can-Am Defender has a 1,000 lb cargo capacity, 1,500 lb payload and 2,000 lb towing capacity. Available in a variety of packages, the Defender can be outfitted with the Rotax HD10 72 hp or HD8 50 hp motors. The cargo box of the Defender has cut outs for 5-gallon buckets. Wood dividers can be added to segment the box. The Defender also boasts several different in-cab storage options to keep gear organized and protected from the elements. The Defender can be accessorized with a variety of products including cab kits, rack accessories, heaters, snowplows and more to make work easier.

Participating dealers will coordinate an onsite event with an agribusiness radio affiliate to help promote the event. Attendees at the event will have the opportunity see all of the features of the Defender. Some dealers will offer a test ride. Each event will also feature the Defender Prize Package Give-Away where participants will have the chance to win a Defender. For more details on the give-away, go to

Below is the list of participating dealers and event schedules.


Dealer City Date
Roeder Brothers Inc Maquoketa 9/17/2016
DR Powersports Waterloo 10/14/2016
Midwest Performance & Power Keokuk 10/22/2016
Edward’s Motorsports & RV Council Bluffs 10/22/2016
Brunkan Equipment Worthington 11/3/2016
Blackhawk Marine Lake View 11/5/2016
Sportsman’s Corner Inc. Algona 11/12/2016
Olsen’s Outdoor Power Atlantic 11/12/2016


Dealer City Date
East Texas Powersports (Lufkin) Lufkin 9/17/2016
Action Sports College Station 9/17/2016
East Texas Powersports Nacogdoches 9/24/2016
Waco Motorsports Waco 9/24/2016
Kent Powersports of San Antonio Selma 9/24/2016
Polk County Tractor Livingston 9/30/2016
Richardson Chevrolet Polaris Floresville 10/1/2016
Freedom Powersports McKinney McKinney 10/1/2016
Freedom Powersports Lewisville Lewisville 10/1/2016
Granbury Motorsports Granbury 10/1/2016
Richardson Motor Sports Richardson 10/8/2016
F&T Valley Motorsports Pharr 10/8/2016
Killeen Power Sports Killeen 10/8/2016
Broadway Powersports Tyler 10/9/2016
Nor-Tex Tractor Sulpher Springs 10/14/2016
Beaumont Tractor Beaumont 11/10/2016


Dealer City Date
Jaycox Powersports Worthington 9/21/2016
Snell Powersports & Equipment Mankato 10/13/2016
Action Sports Marshall 11/17/2016

About BRP

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.8 billion from over 100 countries, the Company employs approximately 7,900 people worldwide.